Last updated: 1 October 2026
Who is responsible for your information?
ViralFlowMusic.com is responsible for the personal information it controls in connection with this website. For privacy questions, requests or concerns, please use the contact page or email contact@viralflowmusic.com.
Information we collect
You can browse the public site without creating an account or giving us your name or email address.
Technical and server-log information
Like most websites, the hosting environment may automatically record technical information when a page is requested. This can include your IP address, browser and device information, the requested page, referring page, date and time, and information about errors or security events.
We use this information where necessary to operate, secure, diagnose and maintain the website. The legal basis for this processing, where applicable, is our legitimate interest in running a secure and reliable website and complying with legal obligations.
Emails you choose to send
If you contact ViralFlowMusic.com by email, we receive the information you choose to include in your message, such as your email address, name and correspondence. We use it to respond to your enquiry, deal with corrections or submissions, and keep any records reasonably necessary to manage that correspondence.
Cookies, privacy choices and local storage
ViralFlowMusic.com uses a consent manager so you can choose whether optional analytics and third-party embedded media are allowed to load. Your choices are stored in your browser's local storage so the site can remember them. This preference storage is necessary to respect the choice you make.
The optional categories are:
- Analytics: allows Google Analytics to load.
- Embedded media: allows Bandcamp, Spotify, Apple Music, YouTube and SoundCloud players to connect to their services on release pages.
Both optional categories are off until you make a choice. Rejecting non-essential cookies does not stop you from reading the site's editorial content or using ordinary external links.
You can change your choice at any time using Cookie settings in the site footer or the privacy-settings icon shown by the consent manager.
The administration area also uses an essential session cookie so an authorised administrator can remain signed in. This cookie is necessary for the administration area to function.
Google Analytics
ViralFlowMusic.com uses Google Analytics to understand how people use the site. Google Analytics is loaded only after you allow the Analytics category in the consent manager.
When enabled, Google Analytics may use cookies or similar technologies and receive information about visits and interactions, such as pages viewed, approximate location derived from technical information, device and browser type, referring pages, session activity and general usage patterns. We use this information to understand which parts of the site are useful, spot problems and improve the site.
Google Analytics is provided by Google. Information collected through Analytics may be processed by Google in accordance with Google's own privacy terms and may be processed outside your country. We do not use Google Analytics to try to identify individual visitors, and we do not sell Analytics information to advertisers.
If you withdraw Analytics consent, the site stops loading Google Analytics on subsequent page loads. You can also restrict cookies through your browser settings.
Embedded music and video players
Some release pages offer players supplied by third-party services, including Bandcamp, Spotify, Apple Music, YouTube and SoundCloud. These players are blocked until you allow the Embedded media category.
Once you allow Embedded media and a player loads, your browser connects directly to that provider. The provider may receive technical information such as your IP address, browser or device details, the page containing the player and information about how you interact with the player. It may also set or read cookies, local storage or similar technologies under its own privacy rules.
YouTube embeds use YouTube's privacy-enhanced youtube-nocookie.com domain where the site can use it, but Google may still process information when embedded content is loaded or used.
If you do not allow Embedded media, the player remains paused and no player connection is made by the page. You can still use the ordinary external service links if you choose to visit a provider directly.
External websites and services
ViralFlowMusic.com links to artist, label, festival, streaming, social-media and other third-party websites. Following an external link takes you to a service that has its own terms and privacy practices. ViralFlowMusic.com is not responsible for how those independent websites handle personal information.
Who may receive personal information?
Information may be processed by service providers that are necessary to operate the site, such as the web-hosting provider and, when you email us, the relevant email provider. Google may receive information when you allow Google Analytics. Embedded media providers receive information directly from your browser only when you allow those players to load, as described above.
We do not sell personal information and we do not provide visitor information to advertisers for behavioural advertising.
International processing
Google and some embedded-media providers may process information in countries outside your own. Their privacy notices explain where they process information and the safeguards they rely on for international transfers.
How long information is kept
Server-log information is retained according to the hosting environment's operational and security requirements. Google Analytics information is retained according to the retention settings used for the site's Analytics property and Google's applicable service settings. Your consent choices remain in your browser's local storage until they are changed, cleared or otherwise removed by your browser. Email correspondence is kept only for as long as reasonably necessary to answer the enquiry, maintain appropriate editorial or business records, resolve disputes, or meet legal obligations.
Your privacy rights
Depending on where you live and the law that applies, you may have rights to request access to personal information about you, correct inaccurate information, request deletion or restriction, object to certain processing, receive certain information in a portable form, or withdraw consent where processing is based on consent.
To exercise a privacy right relating to information controlled by ViralFlowMusic.com, contact us using the details above. We may need enough information to understand and verify the request. You may also have the right to complain to the data-protection authority in the country where you live or work, or where you believe a data-protection infringement occurred.
Security
We use reasonable technical and organisational measures appropriate to the site to reduce the risk of unauthorised access, loss or misuse. No internet service can guarantee absolute security.
Changes to this policy
We may update this policy when the website, its providers or applicable privacy requirements change. The date at the top of this page shows when it was last revised.